Digital presence has become the most important factor for modern businesses. Online marketing is growing and so is the demand for skilled digital marketers.
Online marketing has opened up a tremendous opportunity for entrepreneurs and job seekers. Digital marketing is replacing traditional marketing practices and has become the next big thing on the internet. Don’t be fooled by the terminologies, however, as this isn’t rocket science. People from different educational backgrounds can have a successful career in digital marketing.
Certain platforms offer certification courses for digital marketing enthusiasts and you can start learning from these platforms.
Google Digital Unlocked
Google is the most popular search engine in the world and most consumers and businesses rely on this platform to run their business online. In order to boost the growth of digital marketing and raise people’s awareness, this search engine service provider has launched its online learning platform Google Digital Unlocked .
This platform caters to those who are ready to pursue a career in digital marketing and entrepreneurs planning to take their business online. Google Digital Unlocked offers more than 125 courses developed by renowned universities from all over the world.
However, the main attraction of this platform is Google’s 40-hour certification program. This program contains 26 modules and each module addresses the critical aspects of digital marketing. After watching the video courses, students have to pass a final test. After completing the test, students receive a certificate from “Google”.
In the world of digital marketing, skill plays the most important role. However, the certification program allows job seekers to improve their resumes in order to get a high-paying job.
The Fundamentals of a Digital Marketing Program makes students aware of the various technical aspects of digital marketing. Without basic knowledge, it is very difficult for a beginner to find the right tools and programs to perform the task. However, this course introduces students to various aspects of online marketing.
Google Digital Unlocked also offers different types of courses to introduce students to new concepts in the world of internet marketing. If you want to start online marketing, this platform offers you the perfect solution for free.
HubSpot Academy
HubSpot has gained wide popularity for its highly functional digital marketing software. This software allows you to keep track of your marketing campaigns . Also, this platform offers other software-based services to boost the performance of businesses of all sizes.
But HubSpot is also famous for its online academy that has helped millions of marketers grow. There are hundreds of online courses available to help you learn more about online business and various other important aspects related to business.
Many courses are designed for beginners. After completing the video tutorials, you must appear in an online test . The test consists of MCQ and students have 60 minutes to answer all questions. Students must score at least 50% of the points to earn HubSpot’s certification.
Several courses are offered, but the most popular is the Inbound Marketing course. This course covers the basics of online marketing and the core aspects associated with it. After completing the course module, the students will have a more in-depth knowledge of online marketing.
However, students willing to learn more about online business can take part in other programs such as inbound sales, content marketing, e-commerce, CRM management, etc.
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Google Skillshop
The role of a digital marketer is not just about showing ads on social media platforms. Professional digital marketers also need to consider the potential audience that exists in the web browser. In order to rank the website, you need to have in-depth knowledge of keyword research and paid advertising on Google.
An innovative online teaching platform has been developed by Google known as Google Skillshop . Here you can access different types of programs specially designed for beginners. Five types of certification courses are available on this platform.
These courses provide a basic understanding of different types of Google AdSense advertising programs. Different types of products and services require different advertising strategies. Without in-depth knowledge of the subject, students cannot find the right plan to introduce the right product to the right audience.
The average course duration in this program is approximately 4 hours. Students are allowed to complete the courses at their own pace. However, you must give a test once you have completed the course. If you pass the test, you will receive a certificate from Google Skillshop.
edX
EDX is one of the largest online education platforms founded in 2012 in the United States. Since its inception, it has served the global student community with high-end, university-level education. The core principle of this organization is to make education accessible to all and they have started to focus on the process of developing students’ competencies. Breaking with the conventional education system and focusing more on the high demands of the students have always been the priority of this e-education platform.
Most of the courses are offered by various world-class universities to provide the global student community with easy access to a world-class education. However, all the courses available on this platform are not free.
For aspiring digital marketers, the free marketing course can be beneficial. This free marketing course helps students gain an overview of marketing and the demands of contemporary organizations. Two world-renowned universities, MIT (Massachusetts Institute of Technology) and Harvard University have supported the creation of this online learning platform, and the faculty of these universities have started the majority of the courses.
Students are required to register for the courses, and the online courses start at a set time. It also means that students have to stick to a set schedule to complete the course. At the end of the course, students must also pass the final test to receive the certificate.
The Digital Marketing Certification course at EDX is for advanced learners who already have the basic knowledge.
LinkedIn is a popular social networking site for professionals and business owners. However, the growing number of active members on this social media platform has turned it into a marketing platform as well.
LinkedIn has become an attractive social media marketing channel for digital marketers due to its global reach and organic traffic. However, LinkedIn has also launched its learning platform called LinkedIn Learning . This online learning platform offers its courses on a monthly subscription basis. The users have to pay the subscription to access different products of this social media platform.
However, for the new users, the first month is completely free. If you can complete the entire course within this trial period, you will receive the certificate without spending any money.
More than 15,000 courses are offered for the community members. Students can also take the extensive courses to specialize in marketing strategy of various social media platforms offered by renowned industry experts.
If knowledge is your top priority and you want to learn it from industry experts, learning from LinkedIn should be on your priority list.
Facebook Blueprint
Social media has gained popularity due to its increasing user base and this aspect of social media platforms has become an attractive playground for digital marketers as well.
If you want to build a successful online business or pursue a sustainable career in digital marketing, you need to know the right strategy to market the target product or service on social media platforms. Facebook Draft is the online academy for marketers and people from all backgrounds can learn about marketing on this platform.
There are more than 150 courses where each course is designed for a specific group of students. Both beginners and advanced learners will find useful courses to take. However, this platform has developed the courses to provide a detailed idea of the online marketing process, especially the omnichannel marketing approach that has become very popular.
Different courses have been designed to meet the needs of different types of online businesses and the instructors have also provided detailed strategies to meet the needs of businesses of all shapes and sizes. The certification course offered by the Facebook Blueprint will provide you with in-depth knowledge of social media marketing.
Google Analytics Academy
Being a marketer is not always about running successful campaigns. Some campaigns may not bring the desired results and this happens with the experts too. A good digital marketer must also have critical analysis skills that allow them to keep track of the analysis of their campaigns’ KPI and make decisions based on data.
Before you enroll in this certification course, you need to be aware that this course is intended for people who already have a basic knowledge of digital marketing.
Google Analytics Academy not only provides knowledge about Google Analytics but also helps you to improve your general analytical skills. Mini-courses are available for several social media channels, which you can also use to analyze the performance of your marketing campaigns across different platforms.
After passing the final test, you will receive a certificate from the Google Analytics Academy. This advanced Google Analytics certification course will help you advance your marketing skills and move into a high-paying professional role.
Allison
The main vision of this organization is to provide quality education to students for free.
There are nine different educational categories and more than 500 active courses are available Allison . Faculties from well-known universities from all over the world have created their courses on this platform.
Students can enroll in beginner-intermediate certification courses on this platform for free. To support the noble cause of this non-profit organization, students can also subscribe to the premium course program, which gives students access to all of their diploma programs.
eMarketing Institute
eMarketing Institute not only offers high quality certification courses for its students but also has developed several useful tools for a marketer.
Participants can study the course material and tutorial videos at their own pace. However, in order to receive the certificate, students must appear for an online test. This test consists of 50 MCQ and students have 60 minutes to answer the questions. Students must achieve at least 50% to receive the certificate.
Conclusion
There is no doubt that internet marketing is the future demand of businesses and an early adopter of internet marketing will give your career a tremendous boost. The certification courses listed above will not only prepare you for the future market, but also stay ahead of your competition.
If you are looking to take your career to the next level, you may also consider a university degree in Digital Marketing .Digital Marketing Certificate Courses
- Google Digital Unlocked
- HubSpot Academy
- Google Skillshop
- EDX
- Facebook design
- Google Analytics Academy
- allison
- eMarketing Institute